Market Opportunity

  • eSports is a subset of the estimated US$99bn+ global video games market
  • Year on year audience and participation growth
  • 1.9bn+ players across all platforms competing globally 
Market Opportunity
Market Opportunity

Video Game Market on par with Sports

Source: NewZoo Global eSport Revenue Model 2015

Esports is a global phenomenon

Established audience base  188m in 2015 forecasted to grow to 238m by 20171
Established professional teams Alisher Usmanov co-owner of mail.ru and Megafon invested US$100m into team Vitrus.pro2
Broadcast support for viewers Twitch.tv has 100m unique visitors a month and was purchase by Amazon in 2014 for ~US$1B3

ESPN, Fox, NBC, VICE, CW and Hoyts all covering content
Peripheral industries leveraging passion Multiple Fantasy and wagering companies including Unikrn which raised US$10m in 2015 for a dedicated eSports betting platform4
Maturing fandom eSports stars have millions of Facebook followers, their own t-shirts and streaming channels

References:

  1. http://superdata-research.myshopify.com/products/esports-market-brief-2015
  2. http://www.redbull.com/en/esports/stories/1331754099932/what-can-100-million-buy-an-esports-team
  3. http://www.businessinsider.com.au/amazon-buys-twitch-2014-8
  4. http://finance.yahoo.com/news/unikrn-closes-series-binary-capital-113000793.html
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